Advergames and Augmented Reality, what a powerful combination. Getting people to go to places just to get a free item and have fun with it is definitely a successful strategy. Since everyone has a mobile phone, you can “catch them all” and win prizes every time you visit a store. This is what many brands
As part of my challenge of gathering #100 usability reviews this year, I’ve been collecting some mobile games (and other games if I have the opportunity to play them) and writing about them as a cool exercise (why not?). Figure 1. First screen of the game Tape it Up! Dev: Devsisters corp. What is the game
On the 18th February 2017, I’ve attended and helped to promote the Sustainable Development Conference, hosted by the Southampton Hub and supported by the University of Southampton – very cool partnership – all created by students from different levels, undergrads, postgrads, PhDs, etc. It was a very good experience (I was a volunteer) and I’ve learnt so
It’s been more than 1 year since last Games User Research conference that I’ve attended in London. I was looking forward to this year’s edition! Last Friday, 30th September 2016, was a very special day. During the GUR conference we had the opportunity to meet professionals and academics from the games user research industry and academia.
In early September this year (2016) we had the opportunity to attend to the European Women in Games Conference 2016 at the Greenwich University. It was a very good conference, lots of great people from both industry and academia, asking questions about the games industry, diversity and cutting-edge technologies such as Virtual Reality (VR). In this
In June 2016 we’ve bought the Fallout 4 game, after a long time dreaming of playing it. You’ve probably downloaded the mobile version of the Fallout 4 before the release, right? Fallout Shelter was great – and it taught us a lot about how to survive in Fallout 4. But what called my attention was
It was the digital economy, now it is the experience era. Games, gamification, engagement, consumer journey, service design, virtual reality, emotions… All related to experience. Until now. I’ve never watched the movie Soylent Green, but my mum did and I remember that the story was quite horrible and disgusting. Let me tell you what Soylent
In 2014, I’ve attended to the Lean UX Bootcamp at ustwo, the design company that created Monument Valley. During this day, we had the opportunity to design, build a paper prototype and test a concept for an app. In this post, I will try to come up with some lessons learnt this day and a little
Recently, I’ve been playing and testing a few apps and games for fun. This week, I’ve tested the mobile game “LOST MAZE”, from the developer ZHIPENG WANG. While playing the game I was looking at elements that were good and easy to use and elements that could be improved. The structure of this post is
When was the last time that you had an experience with AR in Tourism settings? For me, it was in Barcelona, at the Casa Batllo. We could browse through the places around the building and in each particular space it was possible to see the whole house getting life. They gave us some smartphones with