I’m a problem finder-solver designer-researcher-maker 🦄

I’m a design researcher, UX designer and educator. I love the way people create meaning through interactions with interfaces 🌟 

I identify problems and try to solve them through Design


It all started here

Since 2006, I’ve worked as a web and graphic designer, developing layouts for digital media and creating better solutions for people and brands. At that time, there was no term for “UX design”. We were called “web designers” – or sometimes “just” designers. I’ve worked for several companies in Rio de Janeiro (Brazil) during my career, including the 2 largest newspapers at that time: Jornal do Brasil and O GLOBO. During that time, I’ve created infographics and UIs that were accessed and used by thousands of people. I’ve also worked for the e-learning portal Escola24Horas, where I’ve designed and created the art for a few games, and the tech company ADD Technologies, as a UI designer. 

In 2017, I’ve finished my PhD, researching the role of the design of advergames in cross-cultural consumer behaviour. I’ve created a framework to help designers create advergames that can be used across cultures. You can follow my academic publications if you want to know more about my research.

Currently, I am a researcher and educator, teaching and researching many aspects of games, HCI, cultural studies, virtual reality (VR) / augmented reality (AR) / extended reality (XR) and sustainability. I am interested in creative computing systems, nature and value-sensitive design. I also work as a consultant in UX and UI design, particularly in the area of games and XR for businesses in different sectors, such as health, education and retail.

Some academic stuff

  • PGCAP (2020)
  • Fellow of the High Education Academy (HEA) (2019)
  • PhD in Design from the University of Southampton, UK (2017)
  • MBA in Marketing from UFF, Brazil (2008)
  • BA in Design from PUC-Rio, Brazil (2006)


Research and extra links

Interesting things that happened in 2019…

  • I was a guest speaker at the Graphica 2019 conference 
  • I was social media chair of CHIPlay 2019
  • I’ve coordinated a track at the ADIM2019 conference and helped to organise their communication strategies

2021 participation

2022 participation

My motto:

“The only important thing about design is how it relates to people.”

Victor Papanek