Ahoy! You’ve found me!

Academic stuff

I have now a PhD in Design from the University of Southampton (2017). I hold a BA in Design from PUC-Rio (2006), and I have a MBA in Marketing from UFF (2008), Rio de Janeiro. I was a web design and digital marketing lecturer at Instituto Infnet (Design Undergraduation Course) and I was a collaborator/teaching assistant at IED (Instituto Europeo di Design) in the CoolHunting Digital Media Short Course.

Ahoy! I’m a problem solver UX design researcher 🦄

I’m a designer and researcher. I love the way people create meaning through interactions with tangible/intangible objects and other people across the globe.

Since 2006, I’ve worked as a web and graphic designer, developing layouts for digital media and creating better solutions for people and brands. At that time, there was no term for UX design. We were called “web designers” – or sometimes “just” designers. All I can say is that I always worked with digital design. I was introduced to the concept of UX when I was working at the newspaper O GLOBO, where I had the opportunity to work with an AMAZING team of designers. I will never forget reading for the first time the “classic”copies of “101 Design Methods”“About Face” and Don Norman’s books. I can say I was heavily influenced by Norman’s work and many other ideas on UX and emotions in products in our daily lives. But this is another story and you can follow my academic publications.

In 2017, I’ve finished my PhD, researching themes and ideas about advergames, cross-cultural studies, persuasive games, pervasive technologies and, of course, design, UX and HCI applied to games. I’ve created a framework to help designers create advergames that can be used across cultures.

Today I am linked to the academic world (lots of teaching and research!) but I have worked in the industry before doing my PhD. I’ve worked with data visualisation, user experience, interfaces, interactive infographics, illustration and web design for companies like Jornal O GLOBO (2012), Jornal do Brasil (2007), Escola 24horas (2009) and AddTechnologies (2010).

Why games?

I have focused my research and studies in games, isn’t it fun? Well, I think so. Games represent freedom (with rules!).  My personal relationship with videogames started with Atari, and games like Enduro, Smurfs, Keystone Kapers and Pressure Cookers. Then, with the first computer at home I had the opportunity to play more games like Duke Nukem, Lara Croft, Kings Quest VI, Doom, Diablo, Incredible Machine, Microsoft Encarta and so on. The best part of Christmas was getting the new Harry Potter PC Game and finishing it during the whole night (please don’t judge me). No sleep.

I just love games. Simple. However that was my view as a player. I didn’t know we could do so much with games. Then in 2012, I came across the famous talk from Jane McGonigal about the power of games to change the world. At that time, I got her book, “Reality is Broken” and it was just like the perfect recipe to me. Everything made sense.

So this is a short overview of why games are so fascinating (to me). And I want to keep researching intriguing and wonderful things about them! :)

Research and extra links

I have been working hard…