iBeacons: a tool just for retail?

Retail industry just got a new tool for collecting people’s data and giving the consumers a more personal interaction. The iBeacons are small sensors that are connected through bluetooth technology and can send to people’s mobile devices specific information/content about products located in a store, for example. Most of the examples presented using this type 

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Designing with details [#isa2012]

Today’s post it’s about microinteractions and the importance of the details. Last week we had a conference about interaction design (#ISA2012) in São Paulo and I decided to make separated posts about the talks. Microinteractions are the way we experience detailed events. So, when we try to approach a design process with attention to details, 

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