Everyone is running. Competitions are happening all the weekends and people that used to be sedentary are now moving their body and burning calories. The competitions became a party where people meet each other and share their new accomplishments. Is this the consequence of the healthy apps rise? Why is that happening now?
Mobile and health
Have you ever had the opportunity to see your friend’s apps? Well, I bet that if they are trainning for running, they must have a run app. I have one friend that said that the trainer on the gym said to her to download an app and she sent the right trainning for beginners. So why are those apps becoming famous? Well, they help people to get prepared for running anytime you want – without a personal trainer – and some of them are game-like. A good example of games and running is the “Zombies, Run!“, That’s a fun and healthy app, that creates a scenario of zombie invasion, and then you need to escape from it.
The apps are also connected to socialmedia, so people can see when you achieved a goal. One example is Runkeeper, that helps you to track your workout and also share your results. Due to it, your friends can also create a motivation for running, thinking that well, if someone can do it, why I cannot?
I personally hear this a lot, like “how can you manage to run at 6am?”. Yep, it’s possible become a “morning person”.
In this context, I think motivation comes from:
– Part of the community: “Everyone is running, so why am I not doing the same?”
– Apps that simulate games: “The zombies are going to attack me, I must get prepared”
– Physical sensations: “Yay, serotonin!”
– Health: “I want to be healthy. This is good to me”
– Competitions in unusual places: “I want to run through the Chinese wall” – Experiences :)
– Medals: “One more medal to my bedroom wall” – Taking a picture and posting of Facebook
People are now training for the competitions that seems more like a big event. “When I’m running I feel free” – I’ve heard this from one friend. People are looking for experiences, more then being healthy. They want to run the Chinese Walls, mountains, old cities. The objective is not being a professional runner, like Bolt.
The color run, for example, is one big event that creates an experience. You run 5k, and in each km people will throw colored powder on you. By the way, I’ve found out that it’s part of indian culture. During the spring time they do exactly the same thing… Curious? On 16th december we will have this running on Rio de Janeiro and, well, I’ll be there.
The prize now is not only a medal or just being healthy. What you win is the experience. So, what are you waiting for? :)
The author will post about this experience in the next week. I hope to survive!