It was the digital economy, now it is the experience era. Games, gamification, engagement, consumer journey, service design, virtual reality, emotions… All related to experience. Until now. I’ve never watched the movie Soylent Green, but my mum did and I remember that the story was quite horrible and disgusting. Let me tell you what Soylent
In 2014, I’ve attended to the Lean UX Bootcamp at ustwo, the design company that created Monument Valley. During this day, we had the opportunity to design, build a paper prototype and test a concept for an app. In this post, I will try to come up with some lessons learnt this day and a little
Recently, I’ve been playing and testing a few apps and games for fun. This week, I’ve tested the mobile game “LOST MAZE”, from the developer ZHIPENG WANG. While playing the game I was looking at elements that were good and easy to use and elements that could be improved. The structure of this post is
When was the last time that you had an experience with AR in Tourism settings? For me, it was in Barcelona, at the Casa Batllo. We could browse through the places around the building and in each particular space it was possible to see the whole house getting life. They gave us some smartphones with
If you ever been to Barcelona, you’ve probably visited Antoni Gaudi’s famous places: La Sagrada Familia, La Pedrera, Park Guell and Batllo House. Everywhere in the city you can see his fantastic and incredible master pieces. Gaudi was an architect and designer. His inspiration was founded around nature. Organic compositions, vibrant colours and breath-taking buildings
Sometimes we still struggle to situate our work in terms of gamification or game design. If gamification is a design process, then game design is also a design process. As known, gamification is about non-gaming contexts but serious games is also about non-leisure contexts. The difference is purely the whole vs. parts (i.e. games design
This post is just to avoid the usual misconceptions between gamification and games. Although the names are very similar, they are not the same thing. In fact, they are not the same thing at all. There are three words that address gamification: motivation, persuasion and games. Not to mention, gamification is often discussed as a
Yes, product placement. Let’s try to paint the picture. You’re watching a movie or a soap opera, and then a brand is just in the background or the main actor is interacting with a known product. This is product placement. Although this strategy is mainly related to advertising purposes, game designers could learn a lot
What makes you play a certain game? Although games are voluntary, they might have something that makes you think “I want to play it!” or “Can’t wait to experience that!” or “Amazing graphics, that’s my type of game” and so on. So many reasons to play a game. From my personal experience, I’ve played games
In the gaming world, things tend to be focused on visual aspects. Take as an example, Virtual Reality (VR) and the investment in visual interferences that evoke immersive reactions. This aspect of feeling that the reality and the virtual is the same can be called as Telepresence. The telepresence is enhanced by media “richness”. However,
I'm an Interface Designer, Game Designer and Researcher. I write about games, serious games, gameful design, games user research (GUR), user experience design, sustainability, culture and ideas that could make our world a better place for everyone.