Is advergaming dead?

Well, not really. Advergames are games built around a rhetoric message, usually related to a brand. See for example the classic Magnum Pleasure Hunt and Colonel Sander’s Quest from KFC. I could talk about all the examples but, yet, do you really care about advergames? Gamification vs. Advergaming The interest for advergaming decreased over the past years, if 

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The psychology of crowds in the gameful world

Originally, the definition of gamification is related to the application of game elements to non-leisure contexts, as a design process. Each day, “gamified” (I prefer the term “gameful”) applications are developed through simply implementing badges, points and rewards, which can become a problem if not well-designed. It can be transformed into something really forced or 

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iBeacons: a tool just for retail?

Retail industry just got a new tool for collecting people’s data and giving the consumers a more personal interaction. The iBeacons are small sensors that are connected through bluetooth technology and can send to people’s mobile devices specific information/content about products located in a store, for example. Most of the examples presented using this type 

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