Antoni Gaudí and Interaction Design: thoughts about nature and sustainability

If you ever been to Barcelona, you’ve probably visited Antoni Gaudi’s famous places: La Sagrada Familia, La Pedrera, Park Guell and Batllo House. Everywhere in the city you can see his fantastic and incredible master pieces. Gaudi was an architect and designer. His inspiration was founded around nature. Organic compositions, vibrant colours and breath-taking buildings 

Continue Reading…

Is advergaming dead?

Well, not really. Advergames are games built around a rhetoric message, usually related to a brand. See for example the classic Magnum Pleasure Hunt and Colonel Sander’s Quest from KFC. I could talk about all the examples but, yet, do you really care about advergames? Gamification vs. Advergaming The interest for advergaming decreased over the past years, if 

Continue Reading…

The psychology of crowds in the gameful world

Originally, the definition of gamification is related to the application of game elements to non-leisure contexts, as a design process. Each day, “gamified” (I prefer the term “gameful”) applications are developed through simply implementing badges, points and rewards, which can become a problem if not well-designed. It can be transformed into something really forced or 

Continue Reading…