Wanick, Vanissa and Bitelo, Chaiane (2017). O que é seu também é nosso: uma análise crítica da aplicação do design participativo no design de jogos At SBGames – Anais do XVI Simpósio Brasileiro de Jogos e Entretenimento Digital, Porto Alegre, Brazil (in press)
Wanick, Vanissa (2017). “A framework for cross-cultural advergame design: a comparison between Brazil and the UK” University of Southampton, Winchester School of Art, PhD Thesis, 338.

Wanick, Vanissa, Ranchhod, Ashok and Gurau, Calin (2017). Digital interactions and brand experience design: a future perspective At Design Management Academy Conference 2017, Hong Kong, China. 07 – 09 Jun 2017. 0 pp, pp. 1262-1281. (doi:10.21606/dma.2017.129).

Wanick, VanissaMataruna-Dos-Santos, Leonardo and Fontes Guimaraes-Mataruna, Andressa (2017). The role of videogames in mega events: footprints connections In, Mataruna-Dos-Santos, Leonardo Jose and Gama Pena, Bianca (eds.) Mega Events Footprints: Past, Present and Future. 1 ed. Brazilpp. 298-315.


Mataruna, L., Wanick, V. & Guimarães, A. (2016). LEGADOS DE GAMES, ADVERGAMES E MEGAEVENTOS ESPORTIVOS. Revista Z Cultural 2 (11).

Baker, J., Wanick, V., Asiri, M., Wills, G., & Ranchhod, A. (2016). Immersion and narrative design in educational games across cultures. Serious Games and Edutainment Applications, 2nd Ed.

Alomar, N., Wanick, V., & Wills, G. (2016). The design of a hybrid cultural model for Arabic gamified systems. Computers in Human Behavior, 64, 472-485.

Almarshedi, Alaa,  Wanick , Vanissa, Wills, Gary and Ranchhod, Ashok (2016) Gamification and behaviour. In, Gamification: More than just games! Using Game Elements in Serious Contexts. , Springer.


Wanick, Vanissa, Ranchhod, Ashok and Wills, Gary (2015) Advergames e influências culturais no comportamento do consumidor: uma análise do papel dos heróis, símbolos, rituais e experiências contextuais. In, XXXVIII Congresso Brasileiro de Ciências da Comunicação, Rio de Janeiro, BrazilIntercom14pp

Wanick, Vanissa, Ranchhod, Ashok and Wills, Gary (2015) Cultural persuasive affordances in advergaming design across cultures: a conceptual model. In, AcademicMindTrek’15, Tampere, FI, Association for Computing Machinery, 63-68. (doi:10.1145/2818187.2818293).

AlMarshedi, A., Wills, G. B., Wanick, V., & Ranchhod, A. (2015). SGI: A Framework for Increasing the Sustainability of Gamification Impact. In International Journal for Infonomics (IJI), Volume 8, Issue 1/2, March/June 2015


Wanick, Vanissa, Ranchhod, Ashok and Wills, Gary (2014) Advergames and meaningful experiences: towards a conceptual framework for contextual advergames for cross-cultural consumer behaviour. In, 4th INTERREG Conference Global Culture and Creativity: from Design to Innovation and Enterprise?, Winchester, GB,

Almarshedi, Alaa, Wanick, Vanissa, Wills, Gary and Ranchhod, Ashok (2014) Towards a sustainable gamification impact. In, International Conference on Information Society (i-Society 2014), London, GB, 10 – 12 Nov 2014.

Alomar, Noura, Wanick, Vanissa and Wills, Gary B. (2014) The design considerations for gamifying agile project management systems for Arabic cultures. In, 4th Interreg Conference: Global Culture and Creativity – From Design to Innovation to Enterprise, Winchester, UK, 05 – 07 Nov 2014.

Wanick, Vanissa, Ranchhod, Ashok and Wills, Gary B. (2014) Effects and opportunities of mobile advergames into brand management and marketing: a content analysis. In, International Conference on Information Society (i-Society 2014), London, GB, 10 – 12 Nov 2014.


PhD Poster Exhibition – Research Methods Festival 2014 – Oxford

PhD Poster Exhibition – ECS Open Day (internal event)

Presentation at ABEP-UK Conference, 2014  12112072_991940234199014_3136889914188284323_n

Presentation at ABEP-UK Conference, 2015 – Imperial College, London


Presentation at ABEP-UK Conference, 2016 – King’s College London, London


I review for the Computers in Human Behavior Journal, and I’ve done some reviews for the International Journal of Advertising. I’ve also reviewed for the ACM CHIPLAY Conference in 2015.

Social media

If you want to know more about advergames, please follow this board on Pinterest! I also blog about my experiences in the UK (As coisas daqui)!


A big thank you to my fantastic supervisors at University of Southampton – ECS and Winchester School of Art (WSA):

  • Prof. Ashok Ranchhod 
  • Dr. Gary Wills

University of Southampton / Winchester School of Art
(If you want to know more about what we are doing as a research group, please follow the updates from the Games Design Hub website and blog)

Scholarship from Brazil – Science Without Borders – CAPES – 2013-2017

ciencias_sem_fronteiras-e1334088171510 CAPES_logo

Lists and references

If you want to know more about Games and Gameful Design, I have a group in Goodreads for books and discussions. Please feel free to participate!
And you can always look for my profile there and follow some nice books in Games and UX.

Some inspiration

Watch some inspiring videos about new ideas!